Tourism Industry sector in a significant number of countries is already highly developed in all its forms (Hotel Chains, Regional and City Hotels, Marinas, Villas and Luxury Suites, Tour Operators and other tourism-related businesses).
However, as the markets evolve and competition intensifies the integration of new technologies that enhance customer’s experience from services being used becomes an absolute must have and a key classification element in hospitality marketing.
New technologies create new channels of communication with customers, enhance loyalty while simplifying and unifying key business functions.